From the Glarkware site:
A toaster is capable of a lot more than you might think at first glance. Even more than toasting your bread, actually. Treat it poorly, and it will find a way to collude with other toasters to overthrow humanity. But treat it well, and…well, you and that little old toaster might actually find love. It’s not a love that either of your communities will sanction or even understand, but you know best: that seemingly simple appliance loves you from the coils of its heart.